We know. Filling out forms sucks.

But…

...investing a bit time at the start to write a focused design brief is always time well spent. It leads to better results from us, and often saves a lot of time later on.

We’ve crafted this interactive form to make writing a succinct, quality design brief quick and easy. The quicker the job, the shorter the form is to fill out.

(Speedy Tip: Use the handy Autofill button if you've submitted this form before)

OK, stop your tut-tutting and...

Vitals

Your name Your email

Creative Team's deadline

Why is this deadline important to the business?

Who has approval authority?

Me Someone else

Project Type

Scope

Are you just asking for graphics to be formatted, or for original creative design?

Formatting Creative design

Are you requesting multiple deliverables from us?

Just one Yes, multiple

How many?

Section 2 Cover Page

TV Product Creative Brief Form

Thanks, that gives us the essentials...

Based on what you've told us so far, we have a few more questions covering these topics:

Environment

File Specifications

If you know, tell us the size(s) you need (in pixels):

Supplied Content

We often require materials before getting started, like a logo from a content partner, cleared photographs or copywriting.

Is the content we require to get started ready now?

No, not yet Yes, it's ready

If the project includes copywriting, what are the key messages?

Goal

What is the business reason for the project? What is the problem you want to solve?

Background

What has led to this request? Why is this project needed by the business?

Is this part of a larger project? Should it be in harmony with another project? Is there an existing project name?

Workflow Is everyone in the pipeline for this project aware that it's happening?

No Yes

Target Market

To which gender?

Any Male Female

What else do we know about the audience? What makes them tick? What are their problems or aspirations?

Customer Benefits

Customer Actions

What are we trying to encourage a customer to do? Something with a business benefit?

Positioning Is there a competitor we have to match and/or differentiate from?

Personality

Is this Virgin Media branded?

No Yes

Remember, it should reflect our brand:

Red hot and irresistible
Heartfelt and passionate
Straight up, simple, down-to-earth
Delightfully surprising and fun
Smart and snappy
Generous and inclusive
A bit mischievous
Always trying to raise a little smile

Features

Submit

You’re done! Now, copy this brief into an email and send it to TVProdCreative@virginmedia.co.uk