The inscription on the back of this Christmas card reads: "Check the box that's closest to your heart, and that's the way this holiday / you'll help to give love away." The design becomes meaningful as the receiver interacts with it.
Upon opening the card the word "holiday" unfolds to read "give love away", and the word "away" is given further significance by becoming the face of a detachable post card that is sent away in the post. The receiver chooses a charity, that will be donated to on their behalf, with a single checkmark on the already addressed and stamped post card. To "give love" not only feels good, but is also quick and easy.