Screen Gems, producer of such classic television shows as Bewitched, I Dream of Jeannie, The Monkees, The Partridge Family, Soap, Charlie's Angels, Starsky & Hutch, and Diff'rent Strokes, needed a new channel package for the interactive television world. Now the property of Sony Pictures, the old funky swirly 'S' logo was unfortunately dropped for the more corporate 'S' in a box. Although we were unable to convince Sony to alter their logo, we brought back in the fun and kitschiness of the shows through a lively mixture of a sixties colour palette and some animated bubbly dots.
- design, animation: Ryan Gilmore
- promo editing: Joe Greco and David Tomlinson